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Using ChatGPT within Google's "Best Practice" policies

Updated: Mar 30, 2023

How to apply Chat GPT to your business, and still keep Google Happy.



SCI Fi Concept Art, Made with AI Tools

Google Looming over the horizon with their new A.I. technology, is like waiting for "Star Wars: The Empire Strikes Back" to come out. We explored this concept visually throughout this blog... with a "Kiwi twist". (All the other image concepts we could come up with were dumb).



Businesses looking to leverage the power of OpenAI's ChatGPT should use the tool with care and ethics to maintain compliance with Google's policies and avoid negatively impacting their website's search rankings.



Tips to use ChatGPT ethically and to stay within Google's Policies:


  1. Avoid using ChatGPT to create spam content or spread false information.

  2. Use ChatGPT in moderation. Don't rely on it as your sole source of content or information.

  3. Ensure that the information generated by ChatGPT is accurate, up-to-date, and adds value to your website's users.

  4. Incorporate ChatGPT outputs into your overall content strategy. Make sure that it complements, rather than replaces, original content created by human writers.

  5. Regularly review and monitor the content generated by ChatGPT, to ensure it aligns with your brand's tone, voice, and messaging.





AI Generated image of Jacinda Ardern as Princess Leia
Jacinda Ardern AI Generated Star Wars Art



I'll explain in detail below for those who aren't just browsing the web while their boss is at lunch.



Avoid using ChatGPT to create spam content or spread false information.


Using ChatGPT to create spam content or spread false information is a big no-no. Google is strict about this and can penalize websites that engage in these practices. Stick to using ChatGPT to generate high-quality, original content that provides value to your website's users.


Use ChatGPT in moderation. Don't rely on it as your sole source of content or information.


It's important to remember that ChatGPT is just one tool in your content creation arsenal. Relying solely on it to generate all of your website's content can result in a lack of originality and authenticity, which can negatively impact your search rankings. Use ChatGPT to complement your existing content strategy, not replace it.




Ensure that the information generated by ChatGPT is accurate, up-to-date, and adds value to your website's users.


ChatGPT can generate information quickly and efficiently, but it's crucial to ensure that the information it generates is accurate, up-to-date, and relevant to your target audience. Regularly reviewing and monitoring the content generated by ChatGPT can help you identify and address any inaccuracies or outdated information.



Incorporate ChatGPT outputs into your overall content strategy. Make sure that it complements, rather than replaces, original content created by human writers.


ChatGPT should be integrated into your overall content strategy, not used as a standalone tool. Make sure that the content generated by ChatGPT aligns with your brand's tone, voice, and messaging. This will help ensure that it complements, rather than detracts from, the rest of your website's content.




AI Generated Art of Richie McCaw as Han Solo
Richie McCaw as Han Solo AI Art



Regularly review and monitor the content generated by ChatGPT, to ensure it aligns with your brand's tone, voice, and messaging.


Regular monitoring and review of the content generated by ChatGPT is essential to ensure it aligns with your brand and website's standards. This will also help you identify any issues or inaccuracies that need to be addressed, and ensure that the content continues to provide value to your users.



By following these best practices, businesses can effectively utilize ChatGPT to enhance their website's content, while avoiding any negative impact on their search rankings and overall online reputation.



With love - Bot Bot.




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